In recent years the company born loser driven its thoughtfulness to the youth market, by sponsoring several construction projects such as the Diesel-U-Music Contest or the Diesel Wall artistic programme, marketing their clothing in video games, or being main partner of a ITS Fashion Accessories and Photo competition ITS International Talent Supportor by participating in other actions, such as the 2006 edition of Life Ball, the Sundance Film Festival.

Most of Diesel's current production is outsourced to minuscule and medium-sized companies. Production of denim jeans is based mainly in Italy. The headquarters are located in Molvena, in the north-eastern part of Italy, where the clique manages 17 subsidiaries across Europe, Asia Diesel Shoes and the Americas.